This multi-product packaging project was developed for a consumer audience within a club store environment. The objective was to create distinct, eye-catching containers for multiple fruit varieties while maintaining a cohesive visual system that clearly connected the products as a family. Strong color differentiation was a key requirement to ensure each variety was easily identifiable and correctly packaged.

I curated imagery for each varietal and developed complementary color palettes that enhanced both brand recognition and product clarity. Careful attention was given to the placement of all required information, including weight, distribution details, product origin, and processing requirements, ensuring full compliance with club store guidelines. The final designs resulted in vibrant, shelf-ready packaging that stands out visually while meeting all operational and regulatory standards.